Jesse Moraga

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The Hungry Person 3 Blocks Away Can’t Find You. Here’s Why.

For food truck owners: the invisible online work that decides whether someone nearby finds you right…
Your Posts Are Working Harder Than You Think — and You’re Still Getting Paid Last

Creators post constantly and still lose to accounts half their size. Here’s what’s actually happening —…
The Internet Has Been Grading Your Business. You Just Never Saw the Report Card.

The internet cross-checks your name, phone, address, and bios across dozens of sources. Every mismatch costs…
Be a Customer of Your Own Business for One Day

Most owners have never experienced their own business the way a stranger does. That gap is…
Most Businesses Have a Website. Very Few Have One the Internet Trusts.

There’s a difference between having a website and having one the internet trusts. Here’s what that…
The Scoreboard You Never Saw (And Why You’re Already Losing On It)

The internet grades your business on hundreds of signals before any customer finds you. Here’s what…
What a Thousand Serves Taught Me About Running a Business

After 1,000 serves, the lesson wasn’t about the field work. It was about the 40% of…
Six Days on GitHub, Three Badges, and What They Actually Mean

I made a GitHub account last week. It started handing me achievement badges. Here’s how you…
From SaaS to GaaS: What Small Businesses Need to Know

Software is shifting from tools you log into to systems that do the work. Here’s what…
I’m the Guy Who Asks How It Works

OPERATOR MINDSET I’m the Guy Who Asks How It Works Every license, skill, and system I’ve…